Club Med
Inspiring Happiness Through a Premium Identity
Club Med sought to elevate its brand expression after upgrading its villages. To reinforce its premium, all-inclusive vacation positioning, the company needed a new identity that balanced its rich history with modern sophistication.
Our Approach
StarLion revamped Club Med’s identity by enhancing its iconic trident and introducing the “Happiness” typeface. They refreshed the color palette and created personalized signage for each village, unifying the brand while allowing local uniqueness.
The Impact
The work strengthened brand presence, elevated the experience, and gave teams a clear system to scale with confidence.
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